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Woodford Racing

One of the most established names in thoroughbred racing sought to activate a new partnership that would provide owners access to both quality runners and also an unmatched experience. Our resulting strategy was to leverage the longtime connections of this founder to build a true sense of community across owners, trainers, club memberships, exclusive track experiences, jockeys and, of course, the horses themselves. Under the theme, “Not Just the Winner’s Circle; the Inner Circle of Thoroughbred Racing,” Woodford Racing was born and has gone on to be among the leading syndicates in the game, with leading investment dollars and ROI on-track and also via a differentiated value proposition to this elusive audience.

Print

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Collateral

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Sales Promotion

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Awards/Recognition

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National ADDYs
Best of Show