NEWS
Oreck Selects Buntin Group as Retail Media Agency of Record to Handle Strategy Across 400+ Retail Locations
Nashville, Tenn. (July 21, 2009 ) - Oreck Corporation, one of the most recognized brand names in the home care space, has chosen The Buntin Group as retail media agency of record in a national search to handle media strategy and execution for the 75 corporate Oreck Clean Home Center retail locations and provide media support for the company's 354 franchise stores.
"Oreck has built a reputation of developing and manufacturing cleaning equipment and products that improve the quality of people's lives," says Donna Smith, Director of Retail Marketing, Oreck. "We additionally see tremendous growth potential for our retail business, and we are confident we have found the right partner in Buntin to help us realize our goals."
Founded in the U.S. in 1963 as a manufacturer of powerful yet lightweight upright vacuum cleaners for the hotel industry, Oreck is today a well established developer, manufacturer and distributor of residential and commercial cleaning equipment, selling products throughout North America and the United Kingdom. The company offers a full line of hypo-allergenic cleaning equipment, including upright and canister vacuums, floor cleaning machines and advanced air purifiers, as well as cleaning products and air fresheners. Focusing on offerings that help improve people's quality of life, the company recently introduced a line of allergy-control bedding products and the world's only germ-killing UV-C upright vacuum which features a patented UV-C light chamber to kill many microscopic germs and bacteria.
"With the increase in awareness of the allergens, germs and bacteria that can be present in the home, Oreck has and continues to develop an unmatched array of relevant products," says Jeffrey Buntin, Jr., President and CEO, The Buntin Group. "Oreck's Clean Home Center retail concept is unique in that it provides a one-stop location for people to obtain the advice, information, and products for a cleaning system that suits their individual cleaning needs, whether they are allergy sufferers, pet owners, parents of toddlers, or all of the above. Oreck is a leadership brand in its category, and we are excited by the clear opportunity to further expand the company's retail success."
Enjoying strong historical success through direct-to-consumer marketing, Oreck has some of the longest product warranties in the industry and consequently entered the retail segment as an outlet for warranty maintenance and service of Oreck vacuums sold through other channels. The Oreck Clean Home Centers continue to service Oreck vacuums and other brands, but in addition have become destinations for people seeking advice and expertise on cleaning systems and products that meet their specific cleaning needs. Today, the Oreck Clean Home Center proprietary network has grown to include 354 franchise locations and 75 corporate stores across the country. With manufacturing operations in Cookeville, Tennessee, Oreck's corporate home office is located in Nashville. For more information about Oreck and its products, visit www.oreck.com.
With $144 million in annualized billings, The Buntin Group is the largest brand communications agency in Tennessee and among the top 100 agencies in the country.
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