Buntin Out-of-Home Media Featured in Billboard Insider
In an Agency Profile feature by Billboard Insider, Howard Greiner, President of Buntin Out-of-Home Media (BOOHM), gives insight into how the out-of-home industry will change in the next two to five years and how he believes that GeoTrak®, an optimization tool created by BOOHM, will be key for BOOHM’s elevation of data integration.
“GeoTrak’s® data integration engine serves as an import tool for any geo-spatial / shape-file data set to be integrated into the mapping software,” said Greiner. “The sophistication and functionality of GeoTrak® has allowed us to expand from our core offering of OOH only to add a broader channel strategy capability of mobile, digital and print to deliver a holistic hyper-local channel strategy expertise.”
For more information or to view the feature in full, visit www.BillboardInsider.com/agency-profile-buntin.