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Buntin Lands Luxury Tech Brand, ThirdHome

A fast-growing luxury tech concept, ThirdHome, has hired Nashville’s largest agency, The Buntin Group, as agency of record. Dubbed by Tech Insider as the “AirBNB for the ultra-rich,” ThirdHome is an exclusive home-exchange club wherein members provide their high-value second homes to a private marketplace in exchange for access to homes owned by other members.

“ThirdHome is a luxury service unlike any other,” said Jeffrey Buntin, Jr., President and CEO of The Buntin Group.  “As a strategic partner and agency of record, we’ll work to elevate the brand’s luxury appeal, digital presence and ability to connect with people looking for a one-of-a-kind experience.”

Nashville-based ThirdHome, which has been featured in publications from Forbes to Town and Country, will draw on Buntin’s expertise in affluent consumers. The agency currently handles creative for two brands that target high-net worth consumers, Royal Bank of Canada’s Pro Golf Tour “Team RBC” and Woodford Racing, one of the leading horse racing syndicates in the game.

Services provided by Buntin will include brand and digital strategy, branding and identity work, as well as digital and traditional marketing.