Buntin Adds Strategy, Content Expertise to Leadership Team
The senior management team at leading independent agency, The Buntin Group, has grown to include Geoffrey Lysaught, an expert in strategy and digital/content planning. The former Edelman executive joins Buntin as EVP, Strategy & Brand Management.
In this role, he will deepen and expand the agency’s content strategy capabilities, as well as provide topmost oversight of the firm’s brand management function.
“Geoff’s strong skills in strategy, as well as digital and content planning, align well with where our industry is going and where we are experiencing solid momentum as an agency,” said Jeffrey Buntin, Jr., President & CEO. “He’s a perfect fit for our culture and we’re excited for the expertise he brings to our offering for clients.”
Most recently, Lysaught worked with Edelman in Washington, D.C. as SVP, Head of Strategy and Planning where he was responsible for the development and strategy of campaigns for Hilton Worldwide, The ALS Foundation, Aramark, American Fuel and Petrochemical Manufacturers and other leading global brands.
Lysaught begins his role immediately.