Brand Fluency
Before we explain how we do it, here’s why we do it. Perhaps it’s reflective of our Nashville home. Or perhaps it’s the values of our founder, Jeffrey Buntin. But The Buntin Group has always demonstrated a desire, an ability and an interest in connecting with people from all walks of life. We realize that life is not made up of marketers and corporations. We are the minority. Life is about the anxieties, fears, joys and elation of real people. It is the way these real people live among one another. So we practice being among these people, as well. Speaking their language. Understanding life as they live it – not as we assume they live it.
We are comfortable – even anxious – to immerse ourselves in the realities of people’s lives, as much as we are interested in immersing ourselves in our clients’ business. Once we’ve done both, we find the emotional overlap. The common ground. And when we’ve reached that common ground, we plant brands there that take root into that culture and grow through the vernacular of those people with whom our clients seek to converse. Once discovered and brought to life, this is what we call the Brand Fluency. It is never the same. It is always indigenous to the client and to their market. It is business ideas branded in the language of real people. It is what we do that, we believe, cannot be replicated elsewhere.
